The term had been used casually in conversations across Pakistan and India and then it was in the 1960s and the 70s when it gained popularity once it started to be associated with the main political parties at the time, Indian National Congress in India and the Pakistan People’s Party in Pakistan in the 1960s.

Indira Gandhi first used the face as a political slogan ahead of her elections in the 1966 and 67.  And then Zulfikar Ali Bhutto adopted it as a political slogan ahead of as part of his party politics under the People’s Party.  Slogan was used extensively on banners and posters and it was used in election release and it was kind of a representation of their election manifestos and was used as a bait to gain votes from the public. And with the election campaigns in small districts and with the election rallies, it it gained immense popularity among the public, which could see it as an association with the main political parties at the time.

The fact that the slogan is still associated with Pakistan People’s Party in Pakistan today that is headed by the grandstand of Zakat Ali Bhutto Bhutto Zardari and it gives a kind of association for the public to the political party.

With its popularity in the politics, the media industry soon took advantage of the situation and featured some movies, songs and video talk shows that were titled by the slogan, by the phrase and kind of took advantage of the political situation.

In 1974, when Indira Gandhi was in leadership in India and under the Indian National Congress, a movie named Roti Kaprahmakan was released and it was a blockbuster and the highest grossing film of the of the year.

In 2013, a Pakistani rap song was released on SoundCloud that was also titled Roti Kaprahmakan. Link to song? Then in California is aired in California that gives a perspective into financial literacy with the movie and the song.

The movie and the song could be seen as a counter to the promises of the two main political parties of the time and was a kind of political representation and actual representation of the country from the perspective of media from the time.

When used in the media industry, it offers a kind of political perspective into the situation when talking about different issues of the country like unemployment, inflation, rising corruption or even loans. It was kind of a counter to the promises of the political parties and was a public perspective of what the of what the situation in countries actually look like, what versus what the political parties of the time had promised.